My dad used to always tell me, “If it ain’t broke, don’t fix it!” That old saying holds true for a lot of things, but not everything. Sometimes, you can make something better — something that wasn’t necessary “broken” to begin with — with a few simple upgrades and additions. Like my mom’s lasagna. I added more oregano and provolone cheese and it’s at least 20 percent better, but I’ll never tell her that.
That’s the case with the National Watermelon Promotion Board’s new-and-improved website. The old site looked and worked great but, like many websites, there came a time when an upgrade and redesign was needed. And that’s exactly what they did. If you haven’t seen the new site, check it out right now. Don’t worry, I’ll be here when you get back.
You’re back? Good. The new site looks nice, right?
The overall look and feel is certainly different. Call it a “facelift” if you will. Lots of big, bold colors and photos, most of which are clickable to take you to another part of the site. The homepage has been upgraded and now features a steady stream of updated articles so that returning visitors will see new content on a regular basis.
The website allows for the content to be delivered in an editorial fashion, spotlighting partners and promotions but also continually featuring the most popular pages, like watermelon recipes and carvings.
With the rise of mobile and tablet traffic, the new Watermelon.org was also designed to be responsive – meaning the website changes in size depending upon the device it is viewed on.
“In the end, it’s all about the user,” explained National Watermelon Promotion Board Senior Director of Communications Stephanie Barlow. “You get a cohesive experience optimized for delivering watermelon nutrition education, usage ideas and seasonal promotions to your device quickly, intuitively, and beautifully.”
Quick, intuitive and beautiful. Just like my mom. It’s true, of course, but I have to make up for that lasagna comment earlier — just in case she happens to be reading.
UP NEXT: Our first National Watermelon Month prize
Remember: All comments left on the blog this month are entered to win our THREE weekly National Watermelon Month July prizes, so comment as often as you’d like!
Don’t forget to enter our 2015 Watermelon Carving Contest! We still need plenty of entries in the “Beginner” category, so all you new carvers should definitely enter for a chance to win. The deadline for entries is 11:59 PM on August 3. There are $4,000 in prizes and the first 25 entrants will receive a Dexas watermelon cutting board. Check out the official contest web page for categories, judging criteria and how to enter!