I don’t know what the watermelon display at your local grocery store looks like, but I’ll bet it doesn’t look nearly as awesome as the display above (from Maxwell Air Force Base in Montgomery, AL). The watermelon spread in my local supermarket is pretty standard – just a cardboard bin full of watermelon.
The image above was submitted in past years in the National Watermelon Promotion Board’s annual Retailer Display Contest. The contest challenges retailers to create their most eye-catching watermelon displays and awards almost $4,000 in prizes to winners chosen in each region of the United States. (Details and a full set of rules can be found on the contest web page.)
Below are just a few of the cool creations cooked up by produce managers in stores across the nation over the past few years. Pretty awesome, right?
I don’t necessarily NEED a lavish display, but if I walked into a store and was greeted with an image like any of the ones below, I’d probably fill my entire cart with watermelon and forget everything else on my shopping list!
Posted in General | 2 Comments »