YOU CAN FREEZE MY WATERMELON, BUT YOU CAN’T FREEZE MY APPETITE!

December 7th, 2009 by The Watermelon Guy

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It’s December, almost officially winter, which means freezing temperatures where I’m from. It also means declining watermelon consumption nationwide. But why?

Does watermelon somehow taste better when it’s 85 degrees and sunny? Okay, maybe it does, but it’s still the best fruit out there, 24 hours a day, 7 days a week, 365 days out of the year. We’ve talked about this before on What About Watermelon, but one of the reasons watermelon usage follows the temperature in the fall and winter is because it’s harder to find (or at least not in your face as soon as you walk in the grocery store). But the fact remains: IT’S STILL THERE. You just have to know where to look.

And you have to know how to use watermelon in the winter. Personally, I find myself eating it right off the rind in the summer – just grab a chunk and have at it – but my eating habits change during this time of the year. Don’t ask me why, they just do. In the winter, I cube most of my watermelon and store it in plastic containers in the fridge. I’m also more likely to experiment with watermelon as an ingredient in various recipes in the winter. (Try it. It’s a fun change of pace.)

Yes, how I eat my watermelon may change with the seasons, but my overall consumption of watermelon remains pretty much the same throughout the year… and no amount of snow or ice is going to change that!

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GOT WATERMELON? I DO.

October 30th, 2009 by The Watermelon Guy

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The fall season has definitely arrived in my neck of the woods. The foliage peaked a week or so ago and the leaves have begun piling up in lawns. But one thing many of you may have noticed is that the big cardboard bin of watermelons at your local grocery store has been replaced by a big cardboard bin of pumpkins. (I’d rather have the watermelons, thank you very much.)

Don’t worry. It’s normal for this time of year.

Yes, it was nice to be greeted by that bin of watermelons as soon as you walked into the store, but that reminder is gone now. The good news is, you can still buy watermelon, you just have to know where to look. For me, it’s in the chilled produce section, all the way on the far end next to the bagged salads. That’s where the sliced watermelon sits all year round. Maybe you never noticed them (they can be easy to miss), or maybe you forgot they were there. But there they are, all wrapped in plastic with their little price tag sticker on them, just waiting to go home with someone and bring a taste of the summer to their fall or winter day.

Some of you may still be lucky enough to find whole watermelon in your local store, and some of you may have been buying the sliced and chilled variety all along. Either way, it’s nice to know that watermelon addicts like us still have a place to go to satisfy our cravings.

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OCTOBER POLL: 12 MONTHS OF WATERMELON

October 1st, 2009 by The Watermelon Guy

watermelon october pollI’ve talked in the past about how more people are eating watermelon year round. That’s right, it’s not just a summertime snack anymore. But there are still a lot of people who, for one reason or another, will only touch a watermelon if the temperature outside is above 80 degrees.

To me, that makes no sense.

Why can’t watermelon be enjoyed during the fall and winter months? You enjoy ice cream in December, don’t you? A tall glass of iced tea still tastes good when there’s snow on the ground, doesn’t it? And you don’t retire your sunglasses just because it’s freezing outside, right? Okay, that last argument is more about fashion and avoiding the glare of the sun, but you get the idea.

My point is, if you can find watermelon on sale year round, you should eat watermelon year round. I know the first part – finding it on sale – can be challenging, but if you don’t look, you’ll never find it!

Which leads us to this month’s What About Watermelon poll: Do you plan to eat watermelon in the fall and winter? Go ahead and weigh in on the right. And be honest… you won’t hurt my feelings.

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